They are involved in the Duchess of Sussex “With Love, Megan” Netflix Cooking Show. They were spotted in the kitchen rapper Snoop Dogg. The best chefs can’t live without them, and Tiktok Posts attracts millions.
For the manufacturer of Pots and PANS, Le Creuset had an amazing global run and, similar to the cult, after no one could predict when the company first treated the main utensil in the milling-le-grade, a modest village in Northern France.
Two Belgian entrepreneurs have built that, a century later, remains a home factory in the village in the village, barely 3,000 residents, a company’s house, enameled cast iron utensils.
The flagship Dutch model of the oven, which is now available in approximately 100 colors, began exclusively in the fiery orange, which still makes Le Creuset Pots instantly recognizable.
With a price tag in the region of 250 euros ($ 280) for major cast iron models, increasing for sophisticated models or special editions-Leets-this high-class design works with reputation for inviolability.
“Tigel”
All the cast iron vessels of the company are still made exclusively on the milling-le-grand-plant, the centralization of which are two gigantic electric stoves, also called “Creuset”, which is French for “Crucible”.
The heat of heat melted cast iron up to 1550 degrees Celsius (2822 Fahrenheit), melting temperature for this iron and carbon alloy.
Then dazzling bright fluid, hot than the lava, is poured into the recipient of the gear, which is automatically transferred along the rail.
The cast iron is quickly poured into sand forms, in the form of metal samples to produce raw products. The rest of the cast iron and sand are processed back into the production process.
Once the robots have shone and deprived of exposure to the bombing with tiny steel beads, the vessels are glazed with enamel – a mixture of glass, quartz, clay, water and dyes – before the Vitification of almost 800C.
As a result, the variety of forms and colors is an industrial task, but “really embodies the strength and DNA brand,” said Frederick Sal, the site manager.
Currently, Le Creuset sells 95 percent of its production abroad in more than 80 countries, but supports a tight cover on financial data that the private company is not obliged to disclose.
Things were not always raised. When Paul Van Zuyd, the British with the South African background, bought Le Creuset in 1988, clients coolly stood on the brand.
But Van Zhued, who is still president of Le Creuset, pushed the company’s international expansion, installed it in the high market segment and diversified production sites for non-professional iron products, including China and Thailand.
Success in social media
Le Creuset has 575 outlets in the world, and sales on the Internet have gained an incentive for home culinary admiration during the COVID pandemic.
“The brand works very well everywhere in the world,” said Marie Higote, the head of France, Belgium, the Netherlands and Luxembourg.
As for many world companies, US President Donald Trump’s tariff threat is anxious, she admitted. “The situation is changing every day, so we are watching it very closely.”
But US buyers are wealthy enough to buy Le Creuset products in the past will probably not be delayed by any tariff campaigns, said Nick Stun, head of the home and garden research at Euromonitor company, market research company.
“Houses that can afford to invest in higher price points, especially more than $ 300 for luxury utensils, are the latest households that are pain when buyers are under pressure,” he said AFP.
He said Le Creuset was “one of the strongest performers” in the home sex category, which since 2019 noted about 4.5 % growth.
One of the main factors of success was social media, where proud owners like to show their Le Creuset to prove that they can afford it, but also what they “know how to use it” accompanied by the hashtags such as #lecreuslay, he said.
“There is nothing as effective as your customers also act as ambassadors and a marketing team,” Stein added.
Originally this story was presented on Fortune.com
https://fortune.com/img-assets/wp-content/uploads/2025/05/Meghan-1-ht-er-250102_1735839474207_hpMain_16x9-e1746701108385.jpg?resize=1200,600
2025-05-08 10:50:00
AFP
