Walmart He took on a hot new designer in his fashion department: Generative II.
Last month’s retailer giant discovered a new technological solution called Trend-To-Trotuct, which uses AI and generative AI for clearing online for trends and coming up with new styles. According to the company, this technology dramatically reduces the production process from the industry standard about six months to six to eight weeks.
As explained Walmarton your siteAn announcement, technology synthesizes internal data with a mixture of external inputs, such as social media messages and videos from the runway and red track events. This, as they say, allows you to reduce the time when designers conduct research and conceptualization of the new product: not human designers who collect the mood board, rich in names, colors and textures, AI creates boards and other reference materials by pressing the button.
The whole process of the idea is now less than an hour, the company reports.
“The tendency for the product gives the opportunity to spend less time, pursuing trends and more time to our private design brands and staff, making what they love mostly and providing quality, in the trend for our customers for each season and the case,”-said Jen Jackson Brown, SVP for the US.
According to Walmart in the message, the speed becomes a competitive necessity in fashion. With e -commerce platforms, such as Temu and Shein, speeding up the time that new products are coming to the market, the company stated that “when it comes to trends to feel and development for their meeting, competition is fierce.”
- Give another example: Target It is also reduced to the market. Merchandising Chief Director Rick Gomez said at the NRF BIG exhibition earlier this year that it is Operational Changes Inspired by the speed of fashion trends engaged in social media allowed to get new clothes on the shelves for eight weeks.
In addition to the faster time on the market, more trend products are going to improve sales, reducing the level of stocks, Walmart reports.
Product development at high speed:The introduction of AI into the development of products is gaining strength outside Walmart, according to Takyer Marion, Associate Professor of the College of Engineering and Co-founder of the Northeast University of ADA IQ, the Developer of AI tools designed to assist products, and is at the offer center.
“We know that the AI acceptance is going to reduce the time to the product development market,” he said. “We already have evidence by at least 30% -50% drop in product development time, and it will accelerate.”
He says that AI will soon be so built into the production process that customer data will be attached to each design solution. Want to add a curve or fin to the car? AI will help make this decision, citing customer benefits.
To make this design choice, Marion said that “you need models that are trained according to your brands, your brand DNA.”
While Merion says that this kind of technology does not yet exist exactly, that it may come soon-Wolmart that it was a cross-over-AI content with their own data, and that people remain on the driver when it comes to making the main decisions.
Now it weighs other applications outside fashion for the trend to the product.
“We do not stop with fashion,” Andrea Olbit, Executive Vice President Walmart Sourcing said in a statement. “Imagine the future when the trend for the product helps designers create the next big lipstick color or a new combination of taste that set on the Internet. Here we are going.”
This report was Originally published by Retail variety.
Originally this story was presented on Fortune.com
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2025-05-06 16:50:00
Alex Vuocolo, Retail Brew
