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Luxury chocolate chocolates for flying raw materials to enjoy demand, saying that some consumers respond to higher prices and reduce cocoa content in mass market products, trading to premium props.

Last year, cocoa prices rose because bad weather in the world Western African region is increasing, and chocolate companies transfer customer costs at the expense of higher prices.

Both manufacturers Hershey’s and Oreo Mondelēz warned about profit in February, after a decrease in sales in 2024, while the Nestlé confectionery department owned by Kitkat, reported sales last year.

However, the premium market is more elastic, with the help of large stocks that help to absorb costs. High -quality confectioners also note the oncoming tendency against the background of the cost of life while regular consumers are looking for luxury items despite higher prices.

“If Bar” Mars is much more expensive than before, people think that “I could also trade,” said Daniel Ferrero, CEO of Venchi Private Property Prize whose Chocoviar Stracciatella Easter egg prize costs 44 euros in Italy, and £ 54 in the UK.

Giaacomo Biviano, head of Domori, Italian chocolate, who stands behind Rococo and Prestat brands, said: “Even a poor quality product (now) is a very high price, so the consumer will choose the best.”

Luxury brands Neuhaus, Jeff de Bruges, Corné Port-Royal and Artista provided solid sales for Belgian parent compagnie du bois sauvage, while Läderach in Switzerland doubled the size of his business for five years, said his executive director of the Ladar.

Unlike this, Barry Calebaut, the world’s largest chocolate producer, which supplies most major pastors in the world, reported a decrease in sales for the first half of the last financial year, accusing “unprecedented volatility” in the cocoa markets.

Mondelēz Dirk van de Put said that this year the company was moving with “unprecedented cocoa inflation”, while in its annual report, Gershi noted that “he continues to feel the overall decrease in consumer requirements for our products.” In December, Cocoa futures exceeded a record $ 12,000 per tonne, but since then decreased below $ 8,500.

Neuhaus Chief Executive Director Isabel Bayert said the premium -brand “, which support their quality and skill, is better located for the weather of these market conditions.”

Many major chocolate manufacturers calmly reform the recipes to protect profits from increasing costs, often cutting cocoa content and replacing it with other fats and flavors.

Andrew Mariarti, Mintec analyst, said it should put a premium chocolate producers in a “more difficult position” because their products have a higher cocoa content and “they must follow these relationships”.

However, when luxury chocolate candies are heavily refusing to reduce cocoa content and instead of raising prices, customers are mostly loyal.

“Even if the consumer does not know,” said Laders, “it will destroy the premium that we want to point out. Our business proves that you can have chocolate the highest level … and get the price for it.”

Ferrero Venchi noticed that premium brands have been revenue from the wider confectionery industry when cocoa prices remain unpredictable.

“For each consumer who decides less often to buy Super Premium Chocolate, I hope we will have two consumers who trade chocolate in the mass market to premium chocolate,” he said.

“When you bought the Mars bar, you actually been a chocolate lover?” he asked. “How much chocolate do you get in Kitkat?”

Nestlé said the Kitkat recipe did not change, adding that the popularity of the chocolate plate demonstrated “the constant appeal of well -established brands offering delicious products.” Mars did not respond to a comment request.