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Tariffs make more than a third of Americans return the costs for gifts for Mother’s Day

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Do the tariffs make you nervous about holding a great day on this day? You’re not one.

AA new surveyFrom Lendingtree found that more than a third of Americans (38%) have accused tariffs of distraction this year (although we do not advise to use this excuse on your mom to come on Sunday, unless it succeeds at all the latest macroeconomic threats).

But only a few days left until the big day, this year there are some ambiguous signals about whether consumers will expose their mother’s figures this year or distract economic uncertainty and tariffs.

The LENDINGTree poll is at least on the border. The Internet banking service has found that Americans plan to spend $ 148 per day this year, which is 14% compared to $ 172 last year and decreased by 34% compared to $ 225 in 2022.

This is not for the absence of attempts because 50% say they can spend more than they can afford.

“It is unlikely that anyone wants to receive a less gift for Mother’s Day than in the past, but at the time of price rise and a big financial uncertainty, difficult decisions need to be made,” Matt Schultz said in a statement, the chief analyst for consumer financing. “Unfortunately, this poll hints that for many families one of these victims provides less spending on the mother on this day.”

Stay optimistic:Looking at the big picture, the National Retail Federation is more bullish. Trade groupexaminationIt turned out that this year, consumers plan to spend $ 34.1 billion, which is a little over $ 33.5 billion, and an average of $ 259.04 for those who notice that $ 5 compared to last year.

As stated that NRF VP Industry and Consumer Understanding Catherine Calllen, Mother’s Day is Mother’s Dayonly surpassedWinter holidays in terms of expenses and economic uncertainty will not stop it.

Week Analytics also sees positive signs on the Internet in real time. Sales increased by 59% on flavors; 21% on wallets and bags; 19% for lipstick; And 500% -550% on flowers, with a larger increase in luxury categories throughout the board. Some specific bestsellers include CrossBody, clutches, purple lipsticks and bracelets.

This report was Originally published by Retail variety.

Originally this story was presented on Fortune.com

https://fortune.com/img-assets/wp-content/uploads/2025/05/GettyImages-2165149935-e1746809116450.jpg?resize=1200,600

2025-05-09 16:47:00

Alex Vuocolo, Retail Brew

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