- QVC may have to change suppliers and adaptation prices According to CEO David Rowlinson II. said the chief A New York Times One silver lining of navigation tariffs is that all retailers should confront them.
If there is consolation with the steep tariffs of President Donald Trump, who shocked the markets and pushed the fears of the recession, QVC CEO David Rowlinson II suggested that he may have found it.
As the trading network is preparing for the excretion – including 145% tax Most imports from China – Raulinson said that QVC is ready to adapt, and at least retailers are in the same relatives engaged in relatives.
“We will navigate the environment when it changes,” – Rowlinson detach A New York Times In an interview published on Friday. “One of the good things – all retailers are going through it together. So, it should not prefer one retail trade too much.”
QVC – which indicates quality, value and convenience – have already considered what tariffs for television and online bizes mean. Delivery from China “Important for Business”, Gregory Mafay, Executive Chairman of the QVC Company Retail retail tradesaid in February Call with investorsAdding the company will consider whether to transfer the cost of consumers.
While QVC flourished during the closure of the pandemic, when more future buyers spent time at home, watching TV, the company could not keep the impulse. Consumers turned away from cable packages in favor of streaming, and QVC saw steep competition from platforms such as Temu and Shein. QVC announced earlier this month that plans to revive the sale in Partnership with Tiktok To launch five trading streams in the application.
Rowlinson said that when it comes to tariffs, QVC will need to evaluate changes from manufacturers, importers and customer prices, but the changes will not deploy the company core.
“We may have to buy in a different way. We may have to be different. We may have to appreciate another one,” Rowlinson said Nyt. “We can compete in a different way, but the basics of what we do is not going to change.”
He added: “What becomes very important is to help people see the way to the other end.”
Despite countless retailers who are engaged in investor tariffs after Trump’s return to White House, many executives have many executives retained head level About the impact of fees, a diversified network of supplies or departure from China in response to the first round of Trump’s tariffs during its first administration. QVC was no exception by accepting a “significant amount” of its source from China since 2018, Mafei reports.
QVC did not respond to WealthRequest for comment.
Do tariffs affect all retailers equally?
Although the tariff environment is so changing and unpredictable, each retail will have to fight similar supply chain due to almost universal dependence on goods from China, Moira Weigel, Professor of Harvard University comparative literature, which deals with social media and market platforms.
But not every retailer will experience the fees equally, she said, and the consequences may vary depending on the size and type of business platform.
“It is impossible to believe that perhaps tariffs affect e -commerce and affect the market as Amazon a little different than they affect Walmart Or a large brick retailer and a solution, ”-said Weigel Wealth.
For example, on Amazon, pricing competition is intense and transparent, Weigge said. Because many buyers are looking for a product rather than a brand, they are likely to buy a more affordable product by stimulating suppliers to save low costs. Amazon has good reasons for not low costs, partly does not cause criticism from consumers from missile prices. Company too Punishment of some sellers To increase prices as a result of the tariffs that led to the drop in sales, Wealth‘S Jason Del Ray reported on Friday, citing about a dozen sellers.
The interconnection of retailers with tariffs can be further complicated in size and supply networks, said Weiggel. Some platforms may more greatly rely on Chinese suppliers; Smaller markets may not have the same resources as the giant as Walmart to eat tariff costs, unlike transfer to consumers.
QVC that prepares its inventory and spends a lot of resources on the component of your business, will encounter Wealth in an email. Due to the entertainment component of the business, QVC is more actively involved in the components of marketing and prices of its platform, Nadel suggested, making navigation more devastating for the rhythm of its activity.
“When tariffs increase costs, delivering delay or make changes at the last minute, this rhythm can be rejected, requiring QVC to turn quickly, recharge with suppliers and re-scolve your strategy to support the client,” she said.
Originally this story was presented on Fortune.com
https://fortune.com/img-assets/wp-content/uploads/2025/04/GettyImages-2203469589-e1744999958477.jpg?resize=1200,600
2025-04-19 13:13:00
Sasha Rogelberg
