Prada to buy Versace in contract worth $ 1.4 billion

Prada said the addition of Versace’s aesthetics “highly recognizable … is a strong complementary add” to your portfolio, which includes Fashion brands Prada and Miu Miu. It was said that Milans-Milans Foreceur offered a “significant unused growth potential”.

The final value of the contract will be adapted to the closure, which is expected in the second half of the year. It will be financed for 1.5 billion euros in the new debt and was approved by the Board of Directors of Prada and Capria Holdings.

“Versace will maintain its creative DNA and cultural authenticity, while it used the full power of significant consolidated group platforms, including industrial opportunities, retail execution and operational expertise in the statement.

Versace, founded in 1978. According to the end of Gianni Versace, he has owned 2018. Capri Holdings, which includes Michael Kors and Jimmy Choo.

Capri Holdings paid $ 2 billion for Versace, but struggled in the recent era “to ask Stalwart Italian fashion of his sexy silhouettes and loud samples.

Last month Capri Holdings named Dario Vitale as a creative director to replace Donatellle Versace, who took the role after the murder of her brother in 1997. years. Vitals came from Miu Miu, a stunning successful stamp for young people in the Prada Group.

Versace got a new role of the main ambassador of Brand in Shakeupup, which was widely observed as the setting of the scenes for sale on long promotion. Miuccia Prada recognized the interest of the group on the Margin of the Milan week of Fashion Week in February.