The proportion of new Ferrari buyers, which have not reached 40, has increased over the past two years as recently minted millennia, which have no two -year waiting lists, give a window to the future customer base of luxury cars.
Ferrari Benedetto Vigna CEO says now 40% of new Ferrari customers, an an an An Interview with CNBC. This is a noticeable jump for 30% of new buyers, which estimated 40 years when Vigna last gave the figure in 2023.
“I do not know for other brands, but for us it is an achievement that is thanks to our team,” Vigna CNBC said.
Purchase Ferrari is perhaps intentionally difficult. A luxurious car manufacturer sells part of cars that send cars that work every year.
Vigna says the waiting lists of the new Ferrari are currently sitting in two years. This can create problems for elderly customers who seek to get the most out of their car at their dusk as well as for their new, young customers. Vigna told CNBC, one 37-year-old client sought to accept his Ferrari for her 40th birthday.
“Don’t worry, you will get it if you are 39,” Vinya said.
The difficulty of buying Ferrari is displayed in basic numbers. In 2024, Ferrari put only 13,663 cars, and a profit of 1.25 billion euros (1.36 billion).
With a $ 80 billion market capitalization, Ferrari is the 35th most valuable company in Europe. On the contrary, it was only 492 -I is the value of the company In Europe in 2023.
Most Ferrai customers have been fake for decades. In 2024, Ferrari sold approximately 81% of his new cars to existing Ferrari owners and 48% of buyers who currently own more than one Ferrari.
Meanwhile, more than 90% of Ferraris, ever made, are still on the road, and the installed resale operation provides quality ferraris in circulation through the years after the first sale.
However, car manufacturer is no different from other luxurious competitors who need to search for a new crop of young customers to maintain their dominance for the rest of the century.
In some cases, this game for the millennium was focused on flexibility. Jaguar Land Rover (JLR), through its enterprises Studios Inmotion Studios, created Rent and subscription Services that give drivers temporary access to Range Rokers and off -road Land Rover car without ownership.
JLR also announced plans to invest 65 million pounds ($ 81 million) in two factories to expand your Combinations of paintAllowing the Superrich driver to match your car with its private plane.
Improving the setup options has become a top priority to attract new customers.
Ferrari is no different. The car made a fifth of its income in 2024 from personalization. Although setting is a profitable revenue flow, it creates a ferrari dilemma and its exceptional supply.
Vigenia said the manufacturer was considering pre -definition Its color combinations to maintain the cost of resale of the Ferrari car, a wary buyers in the popular Ferrari resale market, which is scare off the choice of early buyers.
“Our new customers are 10% younger than all the customers we have in the world. So, the horse, which is running, kicks heavily,” Vinya said in 2023, when new customers stand by 30%.
Originally this story was presented on Fortune.com
https://fortune.com/img-assets/wp-content/uploads/2025/03/GettyImages-1247104144-e1742211965368.jpg?resize=1200,600
2025-03-17 12:02:00
Ryan Hogg
