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Inside Ohio State QB Will Howard’s viral Dr. Pepper campaign: ‘What did I just watch?’

Inside Ohio State QB Will Howards viral Dr Pepper campaign Inside Ohio State QB Will Howards viral Dr Pepper campaign

Everything began with a text message.

Adrian Rios, 33, was contacted in mid -January about the shooting of the Dr. Peppper that will include Qurtubbere from the college team in the National Football Championship.

RIOS has worked as creative director over the past eight years and has been contracted to direct more than 500 buds in his career. But this is one different hair. This will not only include a quick shift – a game on January 20, flying to a photo site on January 21, and shooting on January 22 – but the person who will work with him stayed in the air less than a week after an exchange of shooting.

“In the early stages, we did not know exactly who we would have shot because he depended on who was the winner,” Rios said. “We also had an idea of ​​all of Qurtirbbeck, but we had no idea if they were fine with it.”

The idea, which originated from a group of individuals, including members of the brand marketing team for Dr. Bieber and Jake Korman, who works for Dr. Bieber, Finnsport, to launch a fun and fun social campaign that was funny inspired by the successful comedy movie in 2001, Zoolander.

“When (Korman) approached me from this idea, I loved what I brought to the table,” Rios said. “So, it was up to me to prepare the shots and make them really in life.”

Soon, he won forward to Monday night, when Ryan Day and Ouheyu State Box raised the CFP National Championship after the Notre Dame defeated, 34-23, where they won the first title of the program a decade ago. This means that OSU QB will be Howard who will be the subject of the social campaign for Dr. Bieber for the Patriot Championship, which turned out to be better than the perceived brand.

“After watching Ohio’s state of victory, we knew that working with him was the ideal way to close an incredible season – especially with the knowledge that he was a fan of Dr. Bieber for life.”

For Rios, which is based in Arizona, this means flying to Columbus, Ohio to shoot a video that ended on social media in the storm last week. As of Wednesday morning, the postagram publication of Instagram contains more than 51,000 likes and about 1,400 comments, many of which are his colleagues in Ohio.

Our Fox SPORTS team signed with RIOS to talk to him about the shooting, working with Howard and how the idea that was brought to him has turned through a text message into a viral feeling.

As the director of this video, take me through your role during the shooting and explain exactly how this idea appeared?

“I have worked as a director and Jick [Korman] In Vaynsports served as a call point. He had this idea about doing this fun, Zoolander-asque. Fortunately, when we talked to Will and his team, they loved the idea. Of course, with Will Will The Championship, everything was fun, but it is also very serious about redistributing the season and his playing in the field. We wanted to take this time to enjoy and relax a little. “

His colleagues in Ohio in Ohio took social media and mocked him for this purpose. As a director, is this something you invite and say: “The more comments, the better?”

“Yes.

“I do not want to say that he was” outside the character “for the sake of will because he has a great personality, but you do not see it on social media, especially after winning the national championship. This was the great part we knew that it would open the comments section, whether it is positive It was an interesting shooting. “

Will is a very equal individual. This shows an enjoyable aspect that does not see the regular fan on TV. When I first spoke to him about this, did you feel that it might be difficult to get to buy, or did you immediately know that this would work?

Jake [Korman] He spoke to him first and told me that he was awake. You hear that, but you don’t really know the certainty until you start filming. Therefore, from the moment I met Will and told him the idea, he was already laughing and excited about that. He loved the idea, and then, it was normal.

“I think the fans see that this aspect of it is a little more than that and they are linked because we are all clumsy at times. If you have a kind of character, you want to feel natural, and I think this is just one of those moments that he really felt Naturally.

Was there any moment during the shooting, as you and your team needed to really pay something from it?

Not real. From the jump, it was excited. We photographed the test shot before and we showed Woe because we wanted to see the idea instead of hearing it only. Therefore, from that moment it was closed. He loved her. “

How many do this takes this?

“To be honest, half of the videos are laughing and trying to wander sometimes when it was very funny and breaking the character.

Was there a moment when the most difficult laughed and you really had to incur it?

“When we were trying to do Dr. Bieber’s archives, there was a waterfall shot, and we continued to tamper with that because he was beyond him. The other shot was the snapshot with anger. We had some problems with a jacket as well as a malfunction in the treasury of these three cases.

When it was said and did everything, did you have any idea that this would be a virus video and will have success?

“When you go to these types of projects, you go to think that you want to create something different. There will be a lot of the same type of content this week, but we wanted to do something different, new and enjoyable with, of course, we wanted to go to some extent The participation he received was amazing.

“The moment I think we realized that she will succeed when, John and John, I and John [Johnson]Our photography director left our photography, returned to the hotel and started editing at the time and there. We started to put the first 15 seconds together, and when we settled the first miniaturization with The Wink, we knew this would be funny. The project then flows, and we knew it would be special. “

There was a lot of comments, but the comments that emerged were a comment from Ibn Ryan Day, RJ, who got the procedure, saying: “This video summarizes you as a perfect person,” referring to Will. After knowing the will, do you agree to that?

“Yes. He is very fun to work with him and he is definitely a man who can see myself hanging on him. He has a great personality. I spent an hour or so, and only from this interaction and working with him, I felt as if we were working together for a while.

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2025-01-29 21:13:00


#Ohio #State #Howards #viral #Pepper #campaign #watch

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