Mark Zuckerberg, Cristiano Ronaldo, Jennifer Aniston and Prince Harry have one thing in common: they all own hurray rings.
The Finnish company Oura, founded in 2013, is on the verge of growth as its niche innovation in the wearable technological executives for the main direction. Demand has recently increased, and sales have doubled this year and approached $ 500 million.
Hooray in December just stopped the financing round of the series D led by Fidelity Management, which estimates the company of $ 5.2 billion. Capital injection is a key milestone, given that the hurray was assessed twice, showing only two years ago.
The World Technology Market will expand on 14.6% By the end of the decade. From this group, smart glasses and rings are the most height.
This can only be the beginning of Wari’s popularity, as the company also plans to go “after the ring” with its new tributary financing, CEO Tom Heil – Note.
“We see here some cultural importance in which Uro becomes shorthand for how you do. It’s like a doctor’s note that is not a doctor’s note,” Hayle said Wealth‘s Next Podcaste earlier this year.
So, what did the Apple Watch of World have a worthy competitor?
Leaning in a dream
Hooray was founded in Finland Petersdi Lahtel, Mark Koskel and Curry Kivel, who wanted to find a way to gather wellness information Finger.
In 2015, a young startup started Kickstarter (like Peloton and Allbirds), uplifting More than 650,000 dollars After all, it exceeds its goal six times. Next year, the hurray received the CES Innovation Award, which helped create it as a new technology company.
From its first days, the Urza approach to overall healing has attracted many users against the background of a growing accent for health. In accuracy a Financial times.
The Oura app shows its “readiness score” to its users, the number from one to 100, which reveals their willingness to the day based on different health indicators, including sleep quality, heart rate, body temperature and more.
“Various technology is designed for those who want to better understand their health and live more optimally,” Hayle said.
Smart hours from Apple or Garmin daily utilities or track exercises, but not convenient to wear all day. They may also need to pay more often. On the other hand, you will burn more freely as an accessory and have a longer battery life.
Last version, ring of hurray 4, launched in OctoberSeeks to be even more flexible in its form and sensation.
Do not let the size of the Wari devices cheat on, thinking they are cheaper. They monitor the subscription model, which costs $ 6 a month, and the ring costs up to $ 350.
Put on it ring
Healing and longevity are hot topics – and hurray plays a long game on the technology market, serving these trends.
Celebrities were noticed in Warny’s rings, the culmination of the overall affiliation that the device has gathered over the last decade. General Directors believe the device enhances their performance by giving them the specifics of them the level of energy throughout the day.
As long as Uroran is the leader in the technology he is a pioneer. Hail confidently lists Apple, which goes to the market market, leaving a Finnish company to fight a small but growing basin of competitors.
However Hail noticed how people combine the ring hurray with another wing time, sometimes Apple Watch, he said Wealth.
The competitors are in large numbers: for example, this summer Samsung has launched a Galaxy ring, which does not charge a subscription fee and is made by one of the largest technology companies in the world. However, Hayle is dissatisfied with competition; He claims this further emphasizes the unique value of this category of wearable technology.
Meanwhile, Hooray’s ring finds new ways to be needed: it is used In the proposal about marriage and showed how tense Americans were in Donald Trump election.
Women are the fastest growing waddy segment, and at the age of 25 to 34 years, which make up a third of women, use their rings. After Trump’s victory, Hale stopped concern about the privacy of medical data, assuring the users that their information would be stored private.
“Our business -model is Wealth. “You think about how some of our competition maybe they are not quite so meticulous, and maybe they just have stronger incentives to do anything with these data that are not strictly speaking, in the interests of your health. We are 100% focused on it.”
Originally published a version of the story Fortune.com December 20, 2024.
Originally this story was presented on Fortune.com
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2025-04-10 05:37:00
Prarthana Prakash
