The EU affects Apple and targets with hundreds of millions of dollars in new fines, implementing the rules of digital competition

London – Classes of the European Union Punish apple and target Hundreds of millions of euros on Wednesday, as they intensified the execution of digital competition competitions from the 27-nation block. The European Commission imposed a fine of 500m euros (571 million) in Apple to prevent app manufacturers to indicate users at cheaper options outside their App Store. The Commission, which is the EU Executive Lever, also spent the Meta of the 200m euros ($ 228 million) because they forced Facebook and Instagram users to choose from seeing ads or payment to avoid them.

The sentences were less than fines for multiple Europe, the Commission was previously removed to large technical companies in antitrus cases.

Apple and the target must be in accordance with the decisions within 60 days or the risk of unspecified “periodic criminal payments,” the Commission said.

Decisions are expected to come in March, but officers obviously went in the middle of an escalated transatlantic trade war with President Trump, which has repeatedly complained of regulations from Brussels who influenced US companies.

Penalties were issued under the Law on the Digital Markets of the EU, known as DMA. This is clearing the rulebook that makes a set of activities and is not designed to give consumers and companies more choices and prevent great technologies “Gatekeepers” from the introduction of digital markets.

DMA seeks to ensure “that citizens have complete control when and how their data is used online, and companies can freely communicate with their customers,” said the executive vice president of the Technical Sovereignty Commission, said in the statement.

“The decisions were adopted today that the apple and the target took this free choice from its users and are needed to change their behavior,” Virkanunen said.

Both companies have shown that they will complain.

“The European Commission is trying to support American companies, while it enables Chinese and European companies to operate under different standards,” said the Meta Chief Joel Kael Global Work Officer in the statement provided by American technical. .

Apple accused the Commission “unfairly targeting the iPhone and said that” still move goals “despite the company’s efforts to respect the rules.

In the case of the App Store, the Commission accused the iPhone manufacturer imposing unjust rules that prevents app developers from free consumer management to other channels.

Among the DMA provisions are requirements that the developers notify customers cheaper purchasing options and direct them to that offer.

The Commission said that she ordered Apple for removing technical and commercial restrictions that prevent developers from users in other channels, and finish “non-complicate” behavior.

Apple said that he “spent hundreds of thousands of engineering hours and performed dozens of changes in accordance with this Law, none of whom did not search for”.

“Despite countless meetings, the Commission continues to move goals at every step,” the company said.

Apple also faced a wide risk for antitrust in the US, where The Department of Justice allegedly That the California company illegally dealt with anti-competitive behavior in an effort to build “Jarčić around its smartphone” and maximizes its profit to the damage of consumers. Fifteen countries and Columbia County joined prosecutors as prosecutors.

The EU’s investigation focuses on the company’s strategy to adhere to strict European data privacy policy providing users with the ability to pay for the advertising versions of Facebook and Instagram.

Users could pay at least 10 euros ($ 11) per month to avoid targeted ads based on their personal data. The American Technology Div has thrown out the European Union’s general that the target has first gained consent before displaying ads to users, in a decision that has threatened its business model adapted and digital activities.

The regulators have taken the methane model, saying users do not allow their right to “free consent” to enable their personal data from their various services, which also includes Facebook Marketplace, WhatsApp and Messenger, which will be combined for personalized ads.

The target was thrown out the third option in November, giving Facebook and Instagram users in Europe to see less personalized ads if they do not want to pay advertisement subscription. The Commission said “currently assesses” this option and continues to maintain talks from the target and requested the company to provide evidence of the impact of the new option.

The European Commission also has He played Google several times with antitrusting penaltiesIncluding a record of $ 5 billion in 2018. year through browser abuse in the market domination market for your operating system for mobile phones Android.