Menu Chili down, increases investing on brand revival

Row The solids of restaurants, Including TGI on Friday, Denny’s, Ruby on Tuesday, Rubio Rubio and Red Omar, faced financial difficulties in recent years, and many have suffered after the COVID-19 pandemic.

Even before the pandemic, Texas, based in Chile, collided with his failures. The company fought with stagnant sales and closed places.

Kevin Hochman, CEO of Parents Chili Brinker International, presented a new strategy when in 2022 accepted the helm to reinvent the company and return it to its prosperity. It included a smaller menu, updated restaurants and enhancement of social media presence.

“Having a more focused menu in which we can do less things much better has a great impact on our great food results, and also facilitates work for our members of the Chilihead team,” said Hochman Fox Business. He added that the company would continue to simplify the menu while improving the key ingredients.

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The client goes to the entrance to the Grill & Bar Restaurant in San -Anthony Brinker International Inc. Chili. (Callaghan O’Hare / Bloomberg via Getty Images / Getty Images)

Food big scores are one of the ways of measuring the company. After eating, away, there is an opportunity to answer a few questions on the Ziosk device at their table about their experience with food and service and the intention to return to the restaurant.

The rapid service sector faces a slowdown in the quarter of the back as consumers who demand inflation continue to eat more often. However, Hochman says the company’s strategy returns the movement among its “existing fan base”, as well as the young generation, which first met the brand through social media channels.

Reported about positive chili The results of the second quarter Last month, when restaurant sales increased by 31% compared to the same period ago. Hochman said that during the company’s profits, it was called that the restaurant network was “significantly outnumbered by the industry.”

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“We are satisfied with our sustainable impetus, the power of the operative muscle we created, and our Chile’s guest experience has greatly improved,” Hochman said on January 29. Putting his work and investing in work and shops, Hochman said that “Chile is widely relevant and provides the experience of guests who have restored its leadership position in the daily dining room.”

In addition to weight loss in his menu, Hochman said Fox Business that the company “has invested hundreds of millions of gradual dollars over the past three years” to improve customer experience. These include extensions advertising Investing and continuing to finance reconstruction and improvement of services.

The company plans to refurbish up to 125 restaurants annually by 2027. Most stores will be rethinking over the next 10 years.

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The company plans to recharge up to 125 restaurants annually by 2027. (Callaghan O’Hare / Bloomberg via Getty Images / Getty Images)

During the call for the profit, Hochman emphasized the success of his marketing team, noting that he did a good job of “bringing guests and returning to culture again.”

Hochman believes that as long as the company continues this strategy, it will maintain an advantage over competitors.

“Our competitors will be difficult to catch up in the short term,” Hochman said. “Of course, they can prune our leading price, but take many years and a lot of courage Make an investment You need to get your experience and food where ours now is. “