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Bin and Jerry says the CEO is supplanted by Unilever over political activity

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Ben and Jerry, his maternal company Unilever fired her executive director after less than two years as a series between two sides over the political activity of ice cream.

In the legal complaint filed with the US District Court on South District New York on Tuesday night, Ben and Jerry It is claimed that Unilever rejected David Stever Executive Director after he did not fulfill his maternal campaign efforts to prevent his conversation on political issues.

“Unilever has repeatedly threatened Ben and Jerry employees, including David Steve CEO, if they did not fulfill the unilever’s efforts to silence the social mission,” the applications said.

“On March 3, 2025, Unilever informed the independent council that they were removing and replaced by Mr. Steve as CEO Ben and Jerry.”

Type He did not immediately respond to a request for comment.

Application is the last disassembly between the brand and its mother company over how Ben and Jerry report their “social mission”, including a call to cease fire in gas and support for Palestinian refugees.

Last November Ben and Jerry filed a complaint Claiming that Unilever tried to block his call to stop the fire in the gas and prevent him from supporting Palestinian refugees. Unilever rejected claims.

Both sides have the history of disagreements over Israel and Palestine. In 2022, Ben and Jerry sued UNILEV after the maternal company blocked his attempts To stop selling ice cream in the occupied territories, throwing a brand of an Israeli arm to a local license.

The manufacturer of ice cream flavors such as Phish Food and a chunky monkey were purchased Unilever in 2000. A merger agreement was reached between them, establishing an independent council to protect Ben and Jerry’s values ​​and brand integrity.

The Council claims that Unilever is trying to “dismantle” it and sue individual members, violating the terms of the merger agreement.

“Dave courageously promoted the company’s social mission and values,” said Anuradha Mital, chairman of the independent council.

“What Dave has not done is what he would like to do, what is to control the dismantling of Ben and Jerry’s mission, progressive values ​​and the 2000 merger agreement that defended Ben and Jerry as an autonomous daughter,” she added.

Unilever who makes daily goods with shampoo and detergent detergent, have In the process of separation Its 8 billion euros income is to list it in the Netherlands.

Stever received the title of Chief Executive Director in May 2023 and was previously the Chief Marketing Director Ben and Jerry. He first joined the company as a guide plant in 1988.

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2025-03-19 01:28:00

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